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What Is Social Media Listening? Top 25 Social Media Listening Tools 2022

What Is Social Media Listening? Best Social Media Listening Tools? Why is social listening necessary? Social mention vs social media listening?

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Nowadays, social media is a handy platform to gather and spread information, to widen the taken-for-granted boundaries of one’s professional arena. Using this internet-gifted convenience, where artificial intelligence works for the acceleration of your business, can prove to have multifaceted fruitfulness.

FIRST THINGS FIRST: WHAT IS SOCIAL MEDIA LISTENING?

We, humans, are social beings. Being an outcast is not a respectable and preferable choice. We essentially need a human society to live in where people care about each other, where people listen to each other.
Listen, this is the point. Why should we listen to each other? Because when you live in a society, the first criteria is that you have to follow the social behavioral norms, so that, in turn, the society acknowledges you. We need social acknowledgment for almost everything related to our life. This is the reason that we organize weddings, ceremonies following childbirth, and even funerals.
And the same thing can be applied to the corporate world. You need to listen to your customers or prospective clients so that they acknowledge your business. Otherwise, you’ll remain an outcast in the realm of your business.
Acknowledgment, in this regard, may be positive or negative.
Running a business, small or big, means providing some kind of service to people that will make their lives better in some way or another. But how will you know how they feel about your services? How will you know whether your services add value and quality to the lives of your clients or not? How will you find out what the positive points are, and what things are lacking in your service?  
 This is where social media listening or social listening prevails.
To define it, social media listening encompasses the process of tracking and analyzing the whole plethora of conversations related to a particular brand on different social media platforms, and the use of that analysis to make one’s business plans better.
It helps a business owner to understand the sources and modes of, and reasons behind those chatters; thereby enabling him/her to strategize his/her future enterprises. It’s like searching for what people feel about your brand and listening to their feelings. It’s a way to upgrade your services so that more and more people get engaged to your business.
Is this all about social listening? Obviously NOT.  
Social listening contains not only the allusions relevant to your brand; it embraces information and unstructured data concerning the whole industry.
And wait, it’s not still complete. The whole process of social listening is supposed to be complete only when you utilize the data collected from social media monitoring to make your services satisfactory to your customers.

What is social media monitoring? Is it an alternative or a substitute term to signify social media listening? 

If you are wondering about that, then the answer is a big NO.
You can’t call social media monitoring to be social media listening. But yes, social media listening does involve social media monitoring.
Confused? Well then, let me explain. Social media monitoring is the first step of social media listening, where you monitor social media platforms connected to your brand looking for direct references, and indirectly used keywords and hashtags related to your brand. 
And yes, social media monitoring can be an alternative term for social media tracking.
Social listening is a broader concept than that. In the process of social listening, you study the whole scenario of references your potential customers make regarding your brand, regarding the whole industry, and regarding your competitors. After analyzing the commentaries and sentiments of the people on social media concerning your services, you tend towards taking action based upon those insights to make your services and product quality better.
In simple words, social listening is an identification process followed by assessment and demanding actions. This way, you outpace your competitors.

Why is listening necessary?

It won’t be an exaggeration to say that in the current world, people live on social media. You can know about one’s daily routine by simply following him/her on social media. If the situation is like that, then why should you, - a business owner, step back from using this unimaginably powerful platform in today’s world to promote and upgrade your business? It’s quite insane to do so, right?
So here are certain ways why social listening is beneficial:
  • To make a conversation successful, you need to be a good listener, as it’s a general tendency of human beings that they are easily inclined towards the ones who actually listen to them. Since it’s necessary to have a customer-centric approach in the business world, you ought to listen to the customer. The happier the customers with your service, the better your business prospects are.
  • The whole corporate world is governed by only one formula: Survival of the Fittest. And to survive, you need to know the needs and necessities of your potential clients and the other competitors in the whole industry. This is the reason that you need social listening, - to keep yourself updated regarding these things by listening to the conversations and the references of your brand through social media, thereby framing your future game plans.
  • It helps you find influencers on different social media platforms, who can prove to be helpful for your business campaigns and promotions.
  • Through the process of continuous social listening, you keep yourself updated regarding the current trends in the industry, and can keep your pace with that. The world is getting more and more advanced with every advancing step. People’s interests and needs are changing. You need to keep one thing in mind that it is not at all necessary for the customers to buy a product exclusively from you. There are many more others producing the same product. If they find better quality in your competitor’s services, then there is no reason why they should turn up to yours.
  • In the process of social listening, you respond to your potential customers. – Respond to both positive and negative remarks. And when you respond (directly or indirectly) to the customers’ remarks, they start taking you with a positive vibe. This can add immense positivity to your brand’s public opinion.
  • Throughout the process of social listening, you get to know not only what people say about you and your brand; but, what people say about that of your competitors. And knowing about your competitors’ trajectory is also equally important. It’s always better to learn from others’ gains, and especially from others’ mistakes before you repeat the same mistakes yourself. 

Now, having known the fundamentals, you are quite ready to learn about social media listening tools. Let’s get going then.

WHAT ARE SOCIAL MEDIA LISTENING TOOLS?

Practically, you don’t have the time to make a survey collecting information about the public opinion regarding your brand and the products. Although social media can be an accessible platform for this, it won’t provide you the complete data regarding it, as you will only be able to know the things that your followers post, or if someone tags you, your brand, or the key personages of your brand (say, for example, the CEO, the Product Manager, etc.).
And this is where social media listening tools come in handy.
So, social media listening tools are those assistants, who help you monitor, track, and analyze the relevant data for your brand, those make their appearances on different social media platforms.
These tools make you acquainted with the customer sentiment and current trends and traditions throughout the industry.
They assist you in listening to the talks, insights, campaigns, and competitions concerning and around your brand. They help you track and assess the keywords, hashtags, and direct and indirect references regarding your brand and products. Listening tools even provide you the chance to respond to your customers and their feedbacks on different social media platforms. Sometimes, you can have direct interactions with your customers and potential customers through these tools.
Now comes your favorite question – 

Which social listening tool is the best? 

Well then, there isn’t, and can’t be a specific answer to this question. You will get hundreds of such social listening tools in the market. Many of them are excellent. To construct your definition of the best tool, you need to keep in mind a number of things –
  • What are your needs?
  • Which social media platforms do you want to focus on?
  • What types of facilities do you want?
  • What is your affordability according to the size of your business?
  • Rates of the plans, and whether they include any free plan or free trial version.
  • Do you want to connect directly to your audiences?  
And after pondering over these things, you can proceed to search which tool will be the best fit for you.
Tensed? But no need to be. I’ve here done the searching thing for you! 
Again, you often ask, - 

Is there any free social listening tool? Are there affordable social media listening tools for small businesses?

You’ll get all your answers in this part of the article.
I’ve assembled a list of 25 social listening tools that you can consider getting for yourself. You can choose one among these according to your requirements.
Some of these are having free plans within the whole package, while several others include free trials. Again, most of the tools and software have distinguished plans with different price ranges. You can compare them and choose which one is best suitable for your business. 
Some of these tools are standalone monitoring tools and several are parts of social media management tools (a social media management tool is a tool or software that is designed to provide integrated services of monitoring or tracking, social listening, publishing, and managing for several social media platforms combined into one single platform).
Let’s get started with our tools – 

Hootsuite

Hootsuite is a social media management tool inclusive of an entire package of social monitoring and listening tools. It’s a considerably convenient tool that keeps you updated with its swift finding and filtering of social conversations and engagements by keyword, hashtag, and location in multiple languages. 

Its smart software, with its tabs and unlimited streams within the dashboard, along with its integration of many social networks, make you monitor several social media platforms in a short time so that you can respond to your consumers across different social media channels in the right time from one single platform, - Hootsuite’s smart dashboard. 
Besides, Hootsuite incorporates customization for paid social media campaigns with the Boost option within all three of its plans. This can add to your brand’s organic social engagement.
Hootsuite automatically schedules hundreds of social media posts at once across your social accounts, thereby keeping your social presence active 24/7.
Social Media Platforms it Supports: Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, Pinterest, blogs, forums.
Plans and Pricing: Hootsuite is having three different plans. All of these plans offer a thirty-day free trial.  
  • Professional: $19/month.
  • Team: $99/month.
  • Business: $599/month.  

Mention

Mention is a real-time listening and monitoring tool which is supportive of 42 languages. It includes features like competitive analysis as well as impactful insights and analytics regarding Audience, brand, marketing, and competitors.

Mention can filter data from social media platforms and pinpoint important conversations that help you find influencers. You can easily draft, schedule, and publish posts from multiple channels using the Mention dashboard.
Mention’s listening tool can monitor news, forums & blogs, reviews, and the web. With the Company mode, it monitors TV and radio broadcast, and historical data too.
Social media platforms supports: Facebook, Twitter, Instagram, YouTube, Google+, Reddit, news and blogs, and the web.  
Plans: Mention has introduced five plans, one of which is free. Mention’s official website says that this free plan is for individuals who want to get started. The other four are – 
  • Solo: $29/month.
  • Pro: $99/month.
  • ProPlus: $199/month.  
Company: Its Company plan is for teams and agencies. Here users can enjoy much more features. It includes custom pricing.
For Solo, Pro and ProPlus, you can get free trials, whereas for Company mode, you can request a free demo.

HubSpot

HubSpot is a social media management software providing you with several tools, through which, you can manage several issues from tracking conversations and audiences to analyzing the analytics. It is convenient for blogs, SEO, ad tracking & management, social media management, video, and live chat.

HubSpot provides you the necessary tools to manage day-to-day interactions and engagement on social and target specific audiences using context from the contacts database in your free CRM to better understand what these people mean to your business.
Certain other features of this software are managing and scheduling posts in advance, handling and replying to posts without logging into your social media profiles, and monitoring specific keywords significant for your brand. Besides, here you can integrate your social tool with your Contacts Database and CRM.
Social Media Platforms it supports: Facebook, Instagram, Twitter, and LinkedIn.
Plans: HubSpot has four plans, one being free. The other three are – 
  • Starter: $50/month.
  • Professional: $890/month
  • Enterprise: $3200/month.  

Sprout Social

Sprout Social’s social listening tools, again, are parts of its social management software. Along with social tracking and listening tools, its software includes social CRM tools too.

Its advanced features including its smart inbox, and other facilities like brand keywords, trends report, keyword report, competitive analysis, and campaign analysis, and its premium listening solutions make you track every conversation regarding your brand and competitors. This helps you respond to those conversations in real-time, and find influencers and customer advocacy. And thus, it leads you towards a genuine and fruitful engagement with the consumers.
One wonderful point with Sprout Social is that you can identify industry gaps with these tools.
With the tools Sprout Social provides, you can scrutinize your brand health and industry insights, and can have the features of event monitoring and adding custom topics.
Sprout social’s is a suggestive dashboard providing you suggestions concerning what you should do next. Its smart inbox is having multiple filters including keywords and hashtags.
Social media platforms it supports: Twitter, Facebook, Instagram, Linked In, and Google+. 
Plans: Sprout social’s social management software has three plans with a 30 day free trial for each plan. You get a discount pricing if you take an annual subscription to their plans. The plans are –
  • Standard: $89 per user/month
  • Professional: $149 per user/month
  • Advanced: $249 per user/month  

Talkwalker

Talkwalker is an effective social media listening and analytics platform, that can monitor and analyze online mentions and conversations in 187 languages. It is embedded with image recognition and its Artificial Intelligence Engine. The tool has integrated audio-visual & listening features. Hence, it can track both print and broadcast contents, be it TV or radio broadcast.

Talkwalker can track real-time conversations with its artificial intelligence engine. It is having more than 50 filters that help users monitor conversations from 150 million data sources including blogs, forums, videos, news sites, review sites, and social networks; and track more than 30 thousand brand logos.
Plans: Although you have to proceed with a paid plan to enjoy Talkwalker’s overall features, still, it has also included free monitoring facilities to some extent.  
Talkwalker includes three paid plans for its customers. The Basic plan costs the user $9,600/year. Besides it, Talkwalker provides Corporate and Enterprise plans which are available on request.

Brandwatch

Brandwatch is one of the most expensive social listening tools with its noteworthy in-depth analytics features. It is remarkable with its image recognition technology and features such as key insights, speedy real-time response to consumers, identification of trending topics, and historical data analysis.

Brandswatch is capable of real-time monitoring across billions of conversations regarding products, brands and competitors, thus providing reliable insights concerning the whole industry. It automatically brings insights to surface demographic data including gender, interests, occupation, and location of the audience.
Brandwatch consists of three products – Analytics, which analyzes conversations, Vizia, which is its data visualization platform where it shares insights, and Audience, which helps its users understand the people. Vizia lets you visualize your Brandwatch data, plus combine it with insights from a number of integrations (including Google Analytics, Buzzsumo, and Hootsuite).
Social media platforms it supports: Facebook, Twitter, Instagram, YouTube, Google+, Pinterest, Sina Weibo, VK, QQ, news and blogs, and the web.
Plans: Brandwatch is an Enterprise-level tool. Their most affordable Pro plan costs $800/month with 10,000 monthly mentions and 30 days of historical data. Custom Enterprise plans are available upon request.

Keyhole

Keyhole is a real-time user-friendly social listening tool that can track hashtags, keywords, and social media accounts on Instagram and Twitter, along with brand tracking on news and blogs. This way, its AI keeps its users updated about the happenings and affairs around the industry in real-time.

It can track and analyze influencers, even in a situation when you don’t have any clue about who your influencers are, without having to follow them on social media. Thus, it paves the way for real-time engagement with influencers.
Features like Alerts and Tracker Volume keep informing you about your social mentions. Besides, Keyhole introduces certain other features like real-time data and sentiment analysis with simplified analytics, instant report generation, and measuring of campaigns and trending topics.
Platforms supported by Keyhole: Twitter & Instagram
Pricing: Keyhole is a paid tool. It includes custom pricing. Anyway, you can start a free trial or book a demo. 

Brand24

Brand24 is an affordable social listening platform, which is compatible with businesses of any size. Along with providing social insights, Brand24 assures your real-time access to brand mentions across social media platforms, news, blogs, videos, podcast, newsletters, forums, reviews, and even more platforms.

This platform helps its users find and identify influencers and potential customers through tracking, thereby inducing engagement with them by responding to recommendations from its dashboard.
Again, Brand24 incorporates two crucial features of sentiment analysis and hashtag tracking. Along with the keywords, it gives the user an overview of the words that are used the most frequently alongside the keyword he monitors.
The platform is having Facebook and Instagram integration.
Pricing: Brand24 is having three plans. They offer a 14-days free trial for all of its plans. Following are the plans –
  • Plus: $49/month.
  • Premium: $99/month.
  • Max: $299/month. 
With its premium plan, you can get an hourly update, and with Max, you can get a real-time update.

Awario

With a powerful analytics feature, Awario is an affordable social listening tool convenient for businesses of any size.
Awario’s official website says that Awario monitors every corner of the Web for mentions of your keywords in real-time, ensuring you are the first to know about the conversations that can impact your business — so you can react to them promptly, before anyone else.

Powered with Boolean search, Awario is capable of tracking keywords in multiple languages. It generates social selling by tracking posts asking for a recommendation of products similar to the user’s, and posts complaining about that of the competitor’s.
Several remarkable features Awario introduces are – email alerts facilities, competition tracking and product insights throughout the industry, and monitoring instant mentions from all around the Web and social media.
You can connect Awario with Facebook, Twitter, Instagram, Reddit, and YouTube profiles; and pair it with your blogs, forums, and external websites using API.
Social networks Awario supports: Twitter, Facebook, Google+, YouTube, Instagram, blogs, forums, news sites, or any publicly accessible webpage.
Pricing: Awario has introduced three plans – 
  • Starter: $24/month.
  • Pro: $74/month.
  • Enterprise: $249/month.  

Buffer

Buffer is an affordable and user-friendly social listening platform, that is embedded with remarkable features like labels and hotkeys (with the help of these, you can skip to important comments), which make it easy for the user to respond in real-time. This assures the user’s engagement with the target audience.

Buffer is capable of tracking the growth of your social media performance, scheduling your social media posts, and monitoring audience demographics. Moreover, it can analyze individual posts, historical data, and campaigns.
Social networks Buffer supports: Instagram (Business profiles required), Facebook (Pages and Groups), Twitter (Profiles), LinkedIn (Profiles and pages), and Pinterest (Boards).
Pricing: Buffer includes both free and paid plans. You’ll get 14 days free trial for the paid plan. Moreover, with an annual subscription, you get 2 months of free service. Its paid plan costs $5/month, per social channel, Billed at $60/year; where you can add unlimited channels. With your free plan, you can manage up to three channels. Both the plans can include one user only.

BrandMentions

BrandMentions is a real-time social listening platform, which can literally track every social channel, providing instant insights about any business across the globe. This platform keeps you updated with real-time email alerts and spike notifications regarding relevant social conversations.
BrandMentions says, “BrandMentions is a social media listening tool that helps you see what's being said about your brand. It helps you engage with consumers everywhere, and spy on the competition.
Advanced with influencer identification, competition monitoring, and historical social data-tracking technologies, BrandMentions lets you handle all your social media profiles in one place.
Having the ability to pick up every mention of your brand on social media, it can track all kinds of important conversations (be it positive or negative, since negative conversations are essential too). The number of their daily tracked mentions is 35,987,343. It provides real-time alerts regarding these relevant mentions.
Social networks it monitors: Twitter, Instagram, Facebook, Youtube, Pinterest, News, Blogs, and the entire World Wide Web.
Pricing: With BrandMentions, After 7-day free trial, you have to pay $99/month.

Falcon.io
Falcon.io’s social listening tool is part of its social media management platform compatible with medium to enterprise-size companies. It’s a marketing platform convenient for customer engagement, content marketing, and audience management along with social listening.
Falcon.io includes features like publishing, advertising, measurement, customer data management, meaningful real-time industry insights, brand perception analysis, sentiment analysis in multiple languages, and one single inbox for all kinds of interactions.
The platform categorizes mentions as positive, neutral, or negative to help the user prioritize engagement. Its AI-powered software is capable of detecting spikes and drops in your data so that you are made aware of unusual activity.
Falcon’s real-time monitoring (and it can monitor brands across 100 million online sources) makes you react and reply in real time. Besides, it can measure your performances across channels and can benchmark your performances against your competitors.
Social platforms Falcon supports: Twitter, Facebook, Instagram, Linked In, Google+, and YouTube.
Pricing: It includes two plans –
  • Essentials: This plan costs $108 per seat per month, and has a 14-days trial.
  • Full Suite: This plan includes custom pricing. Still, you can get a free demo 

Agorapulse

Agorapulse is an all-in-one Social media management tool. It includes scheduling, monitoring, engagement, and analytics features, and provides deeper insights into customers’ conversations and analytics.
It is armed with social CRM tools and can perform acts such as ads and comments monitoring, collision detection, keywords tracking, influencer and brand ambassadors identification, etc.

Agorapulse includes several other features like labeling or bookmarking items, such as important posts, competitor activity, and customer feedback; Boolean operators; language/location filters while monitoring conversations, and so on.
Using Agorapulse, you can easily assign conversations to your team. However, it doesn’t offer web monitoring. Its official website says,
 “Agorapulse’s Listening feature allows you to capture key conversations on Twitter, Instagram and Facebook. On YouTube, you can listen for YouTube handles, or words and phrases in video descriptions.
Pricing: Agorapulse includes four plans in total, one being free, and the others having a free 30-days trial. These are –
  • Pro: US$ 79/month.
  • Premium: US$ 159/month.
  • Enterprise: This plan includes custom pricing. 

Mentionlytics

Mentionlytics is a remarkable social listening platform with its monitoring and analytics tools capable of performing across multiple languages, which is suitable for businesses of any size from small to large enterprises or agency level businesses.

Here you get a full analytics dashboard, from where; you can control all your activities. This tool can access mention insights, can find influencers and sales leads, and can track brands and products along with competitors and the industry. Besides these, Mentionlytics is capable of tracking and analyzing hashtags, keywords, and sentiment.
And wait. These are not all. Mentionlytics can also monitor your reputation and your competitors. It sends you customized e-mail alerts regarding the relevant conversations.
With its Advanced, Pro, and Agency plans, you can get certain additional features like Social Intelligence Advisor, Share of Voice (where you can compare your social media and web presence to your competitors in an instant), Top Mentioners/Influencers report, and custom tags.
Mentionlytics has its integrations with Slack, Hootsuite, Google Data Studio, and API.
Social networks Mentionlytics monitors: Facebook, Twitter, Youtube, Instagram, Pinterest, blogs, forums, news sites, and everything else. It can monitor commercial sites too.
Plans: A 14-days free trial is for you with all four of its subscription plans. The plans and prices are here –
  • Essential: $99/month
  • Advanced: $199/month
  • Pro: $299/month Agency: $450+/month 

BuzzSumo

Buzzsumo is a social media listening and analytics tool that explores high-performing content. It’s designed to suit all types of businesses.

The tool is capable of tracking comments and trends, identifying influencers, giving in-depth and broader insights regarding posts and conversations relevant to you or your brand, and analyzing billions of data points.
With BuzzSumo, you can connect to Facebook, Twitter, Instagram, Pinterest, and Reddit.
Pricing: BuzzSumo includes four plans, one being Free, and each of the others with 30-days free trial. Users can change their plan at any time – 
  • Pro: $99/month.
  • Plus: $179/month.
  • Large: $299/month.  

Iconosquare

Iconosquare is another social listening platform that provides you with real-time engagement with the target audience. It is equipped with real-time features of monitoring, managing, publishing, and analyzing social content.

Iconosquare can easily monitor your brand, track and analyzes tags and mentions. It breaks down your mentions on Instagram with filters such as ‘mentions by type’ (either the photo, caption, or comments.), ‘mention by post type’, ‘mentions history’, etc.
Besides having advantages of hashtag tracking and custom feeds, the platform is armed with features like advanced analytics and graphs. Along with that, it can spy on multiple competitor profiles.
Social media platforms it monitors: Instagram, Facebook, Twitter, and Linkedin.
Pricing: Iconosquare is having three subscription plans, with 14 days free trial for each of them. The plans are –
  • Pro: $49/month.
  • Advanced: $79/month.
  • Enterprise. $139/month.

Tailwind

Tailwind is a social media monitoring and analytics platform for visual marketers, which is based on Pinterest and Instagram. It is equipped with image tracking technology and insightful analysis of those images informing about their performances across social media.

The platform provides you with the keywords and key phrases, with which the consumers search you or your business across the visual web. Along with your content, with Tailwind, you get informed about your competitors and the emerging trends throughout the industry. You are here provided with a single dashboard to manage all activities.
Tailwind makes you acquainted with the features like Pinterest industry benchmarks, trending topics, and category-level performance. It is suggestive of the best times to post contents on Instagram and Pinterest, proposing the best hashtags to boost engagement.
As it is mainly a visual monitoring-related platform, it can transform your photos into personalized post design ideas and can find you like-minded people in 4,000+ niches to share relevant content and grow your reach.
Tailwind includes smart scheduling features, photo and video support, and bulk uploads. You can create a branded landing page on this platform that sends a never-ending stream of traffic from your Instagram bio to your most important content.
Pricing: Tailwind advocates four plans, one being Free forever. The other three are as follows –
  • Pro: $9.99 /mo.
  • Advanced: $19.99 /mo.
  • Max: $39.99 /mo 

Synthesio

Synthesio social media listening tool is a part of its social media intelligence suite. It includes “three intuitive sections” –
  1. Signals: AI-powered trend detection & insights
  2. Reports: BI-style reporting for social media intelligence
  3. Data: Raw data and mentions for export 
Synthesio’s AI-powered software can detect trends, automatically track and analyze brand sentiments on social media, induce decision making, and provide smart and fast insights.

The platform carries out segmentation of carefully analyzed audiences, providing you several filters like language, location, demographics, sentiment, and influence. Its Widget Builder comes in handy in this.
Synthesio is very attentive regarding its privacy and security features. Currently, it has a worldwide reach of 195 countries across 80+ languages. It can track conversations on highly specific topics and can measure your social reputation.
Pricing details regarding Synthesio’s subscription plans are not available on its website. To get a subscription, you can contact Synthesio authorities. 

Sprinklr

Sprinklr’s social listening tool is an AI-powered social listening tool having access to 30+ digital channels. It can track 500 million conversations every day beyond the core brand channels and can transform real-time unstructured data into actionable, relevant insights.

It can capture valuable customer feedback on products and services, gain a competitive advantage over competitors’ products and strategies, discover influential audiences, and identify key market trends and brand risks instantly.
Sprinklr conveys certain other significant features like historical data analysis, and hashtag analysis; and monitoring and analysis of volume, context, and sentiment of online conversations. Its users can get integrated features concerning its listening functionalities with other social data processed by the platform. Along with that, its users can create customized reporting dashboards and presentation decks.
Sprinklr can monitor forums, certain news sites, and review websites along with social media platforms.
Its plans are not shown on its official website. You can request a demo or can proceed with your free account.

Reputology

Reputology is a social media management platform based on review monitoring that helps businesses monitor, respond to, and analyze their online reviews.
The platform introduces features like sentiment analysis, 24/7 review monitoring, performance measurement, and semantic analysis (a technology that converts the unstructured content from reviews and feedbacks into actionable data).

In the Reputology platform, you are provided with a decision tree, with the help of which, you can handle negative reviews. This is a remarkable addition on their part.
Reputology can track reviews over 100 review sites, including Google My Business, Facebook and local search directories, employee review sites, app directories, and more.
With Reputology, you can get a holistic view of the customer experience by aggregating all feedback in one place. Moreover, the automated email notifications from the platform help you respond quickly to the consumer feedbacks and comments from it.
Reputology allows you to set up your integrations with several social sites like Twitter, Facebook, and many more.
Plans: They include four subscription plans with 14 day’s free trial –
  • Solo: $110 Per Seat, Per Month. Total $110/ month (1 Seat Included).
  • Professional: $60 Per Seat Per Month. Total $180/ month (3 Seats Included).
  • Agency: $40 Per Seat Per Month. Total $400/ month (10 Seats Included).
  • Partner: $25 Per Seat Per Month. Total $2500/ month (100 Seats Included)  

Digimind

Digimind provides you with smart social media monitoring apps to listen, engage, analyze, and report in real time. The platform has AI-powered social listening services.

You can measure the performance of your own content, and understand your online reputation based on Digimind’s proprietary Top Reputation module, where it shows you the segmented data concerning different categories related to your brand; marking negative, neutral and positive based upon social mentions.
Digimind even analyzes your brand image based on Google search behavior. Besides, you can get consumer intelligence with this platform.
Digimind has its integrations with Zoho, Qualtrics, Salesforce, and Pardot.
It can track conversations on several social media platforms including Twitter, Facebook, Instagram, Youtube, Google+, and the web.
As subscription plans are not exhibited on its website, you can ask for a demo.

Sendible

Sendible is a social media management platform. From Sendible, you can track brand, competitor, and key industry terms; and respond quickly to clients’ comments. For social media sites including Facebook, Twitter, and Linkedin, you can respond and comment from the Sendible dashboard itself without leaving Sendible.

Sendible sends you keyword alerts, monitors hashtags, relevant keywords, and competitors on Twitter. It can track trends quickly, thereby inducing real-time engagement with the audience.
This platform conveys the capability to inform you about the gaps in your business, and gives you competitor insights.
Social networking platforms supported by Sendible: Facebook, Twitter, Instagram, YouTube, Google+, blogs, review sites, and even more.
Plans: You get 14-day free trial with Sendible. If you subscribe for the yearly plan, you save 15%. The plans are as follows –
  • Creator: $29/month.
  • Traction: $89/month.
  • Scale: $199 /month.
  • Expansion: $399/month.
 

YouScan

YouScan is a social intelligence platform with visual analysis, where you get real-time consumer insights for growth-oriented brands.

YouScan’s AI-powered software provides you segmented and categorized data relevant to your brand, those are collected from thousands of sources including Twitter, Instagram, Reddit, Quora, Youtube, Tik Tok, and many more.
Features like flexible filters and auto-segmentation of data collected from mentions and conversations help you analyze the information from various different angles.
With real-time tracking of positive and negative conversations, and with the help of its sentiment detection technology, it provides authentic insights regarding the strengths and weaknesses of a brand, along with the strengths and weaknesses of its competitors.
Having advanced features like Visual Insights and Mention Wall, YouScan can easily track emerging trends and relevant conversations with the help of commonly used keywords and key phrases. Along with that, it can find influencers and brand ambassadors and can track your influencer marketing performance.
YouScan can create custom dashboards for various teams and stakeholders across your organization.
Pricing: YouScan’s pricing starts at $833.00 per feature, per month. They do not have a free version but offer a free trial. And of course, you can request a demo.
 

Meltwater

Meltwater is an AI-powered social listening and analytics platform. It is capable of tracking unlimited keywords, brand names, and hashtags mentioning your brand, products, competitor(s), and the whole industry, thereby granting you a “360-degree view of your brand health”, as Meltwater says.

It can monitor across various social media platforms like Twitter, Facebook, Instagram, YouTube, Reddit, Twitch, Pinterest, TikTok, Sina Weibo, WeChat, Douyin, Blogs, Discussion Forums, Podcasts, Online News, and Consumer Reviews Sites, traditional broadcast, print, and online news.
Meltwater’s analytics is very handy in getting the actual picture of the whole industry, providing you with meaningful insights regarding trends and all. It can perform historical data analysis and year-on-year comparisons of key metrics.
With Meltwater, you can benchmark previous campaigns, and build campaigns on solid data.
You can spot a crisis beforehand with the help of Meltwater’s insightful analytics and can gather competitor intelligence. Its technology is equipped with a boolean search tool.
To summarize, Meltwater is a considerably handy tool to measure your own, as well as your competitor’s performance and growth. It applies several filters (eg: demographics) and segmentations to get an in-depth analysis of mentions and conversations, along with sentiments. With the help of this tool, you can identify authentic influencers too.
Meltwater provides handy customer service in case you have some difficulty in comprehending something related to their technology, thereby making you get the maximum value from the platform.
Meltwater’s subscription plans are not shown on the website. You can request a demo.

Zoho Social

Zoho Social is a social media management software for businesses and agencies that provides real-time tracking of social engagements and monitoring of core keywords, brand hashtags, product reviews, and notifications.

Zoho sends you an alert following any kind of mention or conversation in your social channels. Features like smart relevant monitoring and intelligent reports, filters for advanced search across the social media channels, in-depth tracking and analyzing of influencers and competitors, multiple scheduling, adding Lead/Contact labels, Zoho contact directory, custom reports, etc. make the software remarkable.
With its stats and analytics features, you can analyze your brand’s performance. Here you get a social listening dashboard, from where you can get and manage all conversations.
With Zoho, you can get several advantages like Lead Ads Integration, zShare Browser Extension, Zoho CRM Integration, Zoho Desk Integration, and Canva Integration.
Social platforms Zoho supports: Twitter, Facebook, Instagram, LinkedIn, and Google+
Plans: Zoho Social has included three plans for businesses and two plans for agencies. You can get 15 days free trial for each and can switch plans anytime.
  • Businesses Plans: Standard: 600 INR/month.
  • Professional: 1,725 INR/month.
  • Premium: 2,595/month.
  • For Agencies: Agency: 13,800 INR/month.
  • Agency Plus: 20,700 INR/month 

Point to be noted
These were my recommendations. Anyway, as I mentioned earlier in this article, there are other tools too. It’s up to you which one you prefer. But always remember that free versions of any tool always come with their limitations. In case you need advanced services, it will be better to go ahead with a convenient paid subscription.





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Social Listening
Social listening tools
social mention
social media
Internet
Shilpi Saikia
Writer