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What are the Key points for Local SEO?

Local Search Engine Optimization refers to increasing the online visibility of your business or website in local areas. Local SEO is all about optimizing your website to rank better for a local audience. A website gives you the opportunity to target online which is easy for visitors. If the target audience for your business is actually located in or near the city you have your office or shop, you’ll need to practice at least some local SEO as well. Let us learn more about it in this article.

What are the Key points for Local SEO? 
Local Search Engine Optimization refers to increasing the online visibility of your business or website in local areas. Local SEO is all about optimizing your website to rank better for a local audience. A website gives you the opportunity to target online which is easy for visitors. If the target audience for your business is actually located in or near the city you have your office or shop, you’ll need to practice at least some local SEO as well. Let us learn more about it in this article. 
Local SEO helps businesses promote their products and services to local customers at the exact time they’re looking for them online. This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO, and some of which are far easier to manage using a local SEO tool. You need to optimize for your city name, optimize your address details. In short: you need to optimize so people know where you are located and are able to find you offline. 
According to Google, 46% of searches now have a ‘local intent’. The basic rule is that it’s by far the easiest to optimize if you have a proper address in a region/city. You should simply write a lot about that area. 
For search queries, which typically include a location or ‘near me’, search engines understand that what the searcher wants is business suggestions or lists based on location, and so that’s precisely what they offer up in the local search engine results pages (SERPs). 
Local SERPs (Search engine results pages) 
What local businesses need most to improve traffic to their websites or through their doors is visibility on what’s known as the ‘local pack’ or ‘3-pack’. This is the block of three business listings that appear below the map in the results displayed after a Google search with local intent. 
For example you search ‘Cafes in Dehradun’. 
You’ll notice plenty here that’s different from standard organic results, such as opening times, review ratings, and even photos. Google is clever enough to pull this information directly from your website, but that’s not where these elements come from. 
Everything that’s displayed in the local pack comes from the business’ Google My Business profile, a critical part of Local SEO that’s becoming more important as Google tries to satisfy more search queries directly in the SERPs. 
Setting up a good Google My Business profile 
Previously known as Google Local, and for a time, even Google+ Local, Google My Business (GMB) is, as the name suggests, your business profile on Google. It feeds information to a variety of places, including the local pack and Google Maps search results, but the most familiar appearance will likely be when it’s in the top right (or top on mobile) of a branded search for your business, as below. 
Your GMB profile can include a host of information submitted by yourself, such as services you offer, contact details, business description, category, and opening times but it’s important to note that features such as GMB attributes, GMB Q&As, and Google Reviews are almost entirely generated by consumers, ideally with experience of your business. 
A big part of local SEO is making your GMB profile as up-to-date and accurate as possible, so that it has a higher chance of appearing in the local pack, and trustworthy, attractive and appealing enough to visit the website. 
There is a lot you can do online to optimize your website for a local audience. But if you are running a local business, things like word-of-mouth and a print brochure also contribute to local SEO. If you mention your website and social profiles on your offline communication/promotion as well, your Facebook likes might go up, your Twitter followers could increase, and the direct traffic on your website will get higher.. 
Local SEO
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Key points of Local SEO
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Google My Business
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Sandeep Semwal
Content Writer
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